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Quotations from Starbucks Founder Howard Schultz’s Book “Pour Your Heart Into It”

Howard Schultz‘s Pour Your Heart Into It touches on the best management and business practices and the techniques that Schultz used to found and lead Starbucks to the international coffee corporation it is today.

Starbucks has become an emblem of the current specialty coffee movement and a “hip” lifestyle. Starbucks coffee bars have opened in small towns and major cities alike, first in America, then around the world.

Starbucks Founder Howard Schultz

“Pour Your Heart Into It” Chapter Titles and Lead Quotations

Starbucks is a international coffee house chain with more than 17,000 stores. Founded in 1971 to roast coffee and sell it straight to drinkers at branded shops, it was only a regional company until Howard Schultz purchased it in 1987.

  • Chapter 1: Imagination, Dreams, and Humble Origins
    “It is only with the heart that one can see rightly. What is essential is invisible to the eye.”
    Antoine de Saint-Exupery in The Little Prince
  • Chapter 2: A Strong Legacy Makes You Sustainable for the Future
    “A hundred times every day I remind myself that my inner and outer life depend on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received.”
    Albert Einstein
  • Chapter 3: To Italians, Espresso is Like an Aria
    “Some men see things as they are and say ‘Why?’ I dream things that never were, and say ‘Why not?'”
    George Bernard Shaw, often quoted by Robert F. Kennedy
  • Chapter 4: Luck is the Residue of Design
    “Whenever you see a successful business, someone once made a courageous decision.”
    Peter Drucker
  • 'Pour Your Heart Into It' by Howard Schultz (ISBN 0786883561) Chapter 5: Naysayers Never Built a Great Enterprise
    “We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.”
    Henry Wadsworth Longfellow, Kavanagh
  • Chapter 6: The Imprinting of the Company’s Values
    “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”
    Martin Luther King, Jr.
  • Chapter 7: Act Your Dreams with Open Eyes
    “Those who dream by night in the
    dusty recesses of their minds
    Awake to find that all was vanity;But the dreamers of day are dangerous men,
    That they may act their dreams with open
    eyes to make it possible.”
    T. E. Lawrence (of Arabia)
  • Chapter 8: If it Captures Your Imagination, it Will Captivate Others
    “Whatever you can do, or dream you can, … begin it. Boldness has genius, power and magic in it.”
    Johann Wolfgang von Goethe
  • Chapter 9: People are nor a Line Item
    “Wealth is the means and people are the ends. All our material riches will avail us little if we do not use them to expand the opportunities of our people.”
    John F. Kennedy, State of the Union address in January 1962
  • Chapter 10: A Hundred-story Building First Needs a Strong Foundation
    “The builders of visionary companies … concentrate primarily on building an organization—building a ticking clock—rather than on hitting a market just right with a visionary product idea.”
    Jim C. Collins, Built to Last
  • Chapter 11: Don’t Be Threatened by People Smarter Than You
    “The best executive is the one who has sense enough to pick good men [and women] to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.”
    Theodore Roosevelt
  • Chapter 12: The Value of Dogmatism and Flexibility
    “The only sacred cow in an organization should be its basic philosophy of doing business.”
    Thomas J. Watson, Jr. “A Business and Its Beliefs,” quoted in Built to Last

How Starbucks Became Successful

  • Chapter 13: Wall Street Measures a Company’s Price, Not Its Value
    “There are only two guidelines. One, what’s in the long-term best interests of the enterprise and its stakeholders, supplemented by the dominant concern of doing what’s right.”
    Robert D. Haas, President, Levi Strauss & Co.
  • Chapter 14: As Long as You’re Reinventing, How About Reinventing Yourself?
    “The difference between great and average or lousy in any job is, mostly, having the imagination and zeal to re-create yourself daily.”
    Tom Peters, The Pursuit of Wow!
  • Chapter 15: Don’t Let the Entrepreneur Get in the Way of the Enterprising Spirit
    “No organizational regeneration, no national industrial renaissance can take place without individual acts of courage.”
    Harvey A. Hornstein, Managerial Courage
  • Chapter 16: Seek to Renew Yourself Even When You’re Hitting Home Runs
    “To stay ahead, always have your next idea waiting in the wings.”
    Rosabeth Moss Kanter
  • Chapter 17: Crisis of Prices, Crisis of Values
    “It is by presence of mind in untried emergencies that the native metal of a man is tested.”
    James Russell Lowell, “Abraham Lincoln,” in North American Review, ]anuary 1864
  • Chapter 18: The Best Way to Build a Brand is One Person at a Time
    “What comes from the heart, goes to the heart.”
    Samuel Taylor Coleridge, Table Talk
  • Chapter 19: Twenty Million New Customers are Worth Taking a Risk For
    “Security is mostly superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing.”
    Helen Keller, The Open Door
  • Chapter 20: You Can Grow B1g and Stay Small
    “The fundamental task is to achieve smallness within large organization.”
    E. F. Schumacher, Small is Beautiful: Economics as If People Mattered
  • Chapter 21: How Socially Responsible Can a Company Be?
    “The evidence seems clear that those businesses which actively serve their many constituencies in creative, morally thoughtful ways also, over the long run, serve their shareholders best. Companies do, in fact, do well by doing good.”
    Norman Lear, Founder of the Business Enterprise Trust, Quoted in David Bollier’s Aiming Higher
  • Chapter 22: How Not to Be a Cookie-cutter Chain
    “Art is an adventure into an unknown world, which can be explored only by those willing to take risks.”
    Mark Rothko, In The New York Times, June 13, 1943
  • Chapter 23: When They Tell You to Focus, Don’t Get Myopic
    “If you can keep your head when all about you
    Are losing theirs and blaming it on you,
    If you can trust yourself when all men doubt you,
    But make allowance for their doubting too; …
    If you can fill the unforgiving minute
    With sixty seconds’ worth of distance run,
    Yours is the Earth and everything that’s in it,
    And—which is more—you’ll be a Man, my son!”
    Rudyard Kipling, “If”
  • Chapter 24: Lead with Your Heart
    “Leadership is discovering the company’s destiny and having the courage to follow it. … Companies that endure have a noble purpose.”
    Joe Jaworski of the Organizational Learning Center at Massachusetts Institute of Technology (MIT)

Starbucks Founder Howard Schultz's 'Pour Your Heart Into It'

Selections from Howard Schultz’s Analysis of Starbucks’ Spectacular Success

Schultz sponsored Starbucks as the “third place,” distinctive from home and work. Many of its shops have comfortable padded chairs and sofas. In recent years they offer free Wi-Fi for customers who want Internet access for their computers. Some Starbucks are in shopping malls, bookstores, supermarkets, college campuses, and airports. Baristas mix a range of coffee drinks.

  • “When you really believe—in yourself, in your dream—you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.”
    Howard Schultz
  • “I believe that the best way for an entrepreneur to maintain control is by performing well and pleasing shareholders even if his or her stake is below 50 percent. That risk is far preferable to the danger of heavy debt, which can limit the possibilities for future growth and innovation.”
    Howard Schultz
  • “It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.”
    Howard Schultz
  • “Whatever your culture, your values, your guiding principles, you have to take steps to inculcate them in the organization early in its life so that they can guide every decision, every hire, every strategic objective you set.”
    Howard Schultz
  • “Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.”
    Howard Schultz
  • “If you want to build a great enterprise, you have to have the courage to dream great dreams. If you dream small dreams, you may succeed in building something small. For many people, that is enough. But if you want to achieve widespread impact and lasting value, be bold.”
    Howard Schultz
  • 'Onward How Starbucks Fought for Its Life' by Howard Schultz (ISBN 1609613821) “Treat people like family, and they will be loyal and give their all. Stand by people, and they will stand by you. It’s the oldest formula in business, one that is second nature to many family-run firms. Yet in the late 1980s, it seemed to be forgotten.”
    Howard Schultz
  • “While Wall Street has taught me a lot, its most enduring lesson is an understanding of just how artificial a stock price is. It’s all too easy to regard it as the true value of your company, and even the value of yourself.”
    Howard Schultz
  • “At a certain stage in a company’s development, an entrepreneur has to develop into a professional manager. That often goes against the grain.”
    Howard Schultz
  • “Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.”
    Howard Schultz

The Recipe to Starbucks Success

The name Starbucks is borrowed from the first mate of the whaling ship in the Herman Melville novel Moby Dick. The logo for Starbucks is also nautical, a siren who in the original image had a mermaid’s tail.

The first Starbucks location opened in the United States, in Pike Place, Seattle in 1971 and the company developed globally with a brand recognition that has been compared to the longer standing, brand-distinctive McDonald’s Fast-food Empire.

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Posted in Business and Strategy Leaders and Innovators

Welcome to An Era of CEO Activism

Welcome to An Era of CEO Activism

Gone are the days when managers would shrink back from revealing their beliefs and viewpoints on matters that had little to do with their company’s routine endeavors.

Leaders should think carefully before jumping on the closest soapbox. Starbucks’s Founder and CEO Howard Schultz learned that the hard way in 2015 when he started the Race Together campaign in the aftereffects of the killing of Michael Brown in Ferguson, Mo. Schultz inspired Starbucks baristas to converse about race relations with customers whilst serving them their morning coffee. That didn’t come down with easy. In due course, Starbucks dialed back the initiative.

  • Topic: Race relations. Starbucks’ Howard Schultz got into hot water after he launched Starbucks’ Race Together campaign which encouraged baristas to talk about race with customers.
  • Topic: Vaccination. Facebook’s Mark Zuckerberg incurred the wrath of anti-vaccine commenters when he posted a picture of his Infant daughter visiting the doctor for routine vaccinations.
  • Topic: Common Core Education. ExxonMobil’s Rex Tillerson aroused the ire of education advocates when he referred to American students as “products” that companies simply don’t want to buy.
  • Topic: Global Warming. Unilever’s Paul Polman has publicly maintained that businesses and governments should commit to environmentally sustainable practices.
  • Topic: LGBT Rights. CEOs of Salesforce, Apple, Intel, Dow, Bank of America, Facebook, Yahoo! and others have come out against a wave of anti-LGBT legislation in several states.
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Posted in Global Business Leaders and Innovators Management and Leadership

Starbucks and Pop Star Lady Gaga Create ‘Cups of Kindness’ Collection to Support Her ‘Born This Way’ Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Lady Gaga is notorious for her distinct aesthetic, which can be labelled as a social fantasy that espouses much of Andy Warhol’s Pop Art visualization yet twists it to signify present-day anxieties. Her dynamic quest to produce the memorable and rejoice the mercurial emphasizes the degree to which pop phenomenon has been affected by a period of extraordinary connectivity among consumers and cultural creators.

Lady Gaga’s wide-eyed hope gradually eroded as she became the most famous artist of the last decade.

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks is partnering with Lady Gaga’s Born This Way Foundation to spread a simple message—be kind.

Starting tomorrow (June 13), Starbucks will donate 25 cents from each one of its colorful Cups of Kindness beverages sold at participating Starbucks® stores in the United States and Canada through June 19 to Born This Way Foundation. Funds raised will go toward programs that support youth wellness and empowerment by fostering kindness, improving mental health resources, and creating more positive environments.

“We’re healthier and happier when we live our lives with compassion and our communities are stronger when we treat one another with generosity and respect,” said Lady Gaga. “Born This Way Foundation and I are so excited to partner with Starbucks to help inspire positivity and love through the Cups of Kindness collection.”

The new Starbucks Cups of Kindness collection features four vivid iced beverages hand-picked by Lady Gaga, including the new Matcha Lemonade and Violet Drink. The refreshing, nondairy drinks come in a rainbow of colors and are all under 150 calories for a grande size.

“I adore the entire collection and I instantly fell in love with the Matcha Lemonade,” she said.

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Born Stefani Germanotta, Lady Gaga is an avant-garde artist who makes the most of her art school background and combines aspects of performance, art, and fashion into a musical style that represents a distinctive multimedia melange philosophy.

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Lady Gaga’s pursuit of a sustaining cultural presence responds to hypermodern pressures through her elaborate performances and dress experimentation, which are deployed to create visual impressions that are essentially tailor-made for the age of viral marketing and produce expectations of ever impressive spectacles. She supplements this approach by attempting to obviously link herself to categories of individual uniqueness.

  • New Matcha Lemonade:  This vibrant green drink is made with finely ground Teavana® matcha green tea, combined with crisp lemonade then shaken with ice to create a refreshingly sweet, delicious drink.
  • New Violet Drink: The sweet blackberries and tart hibiscus of Very Berry Hibiscus Starbucks Refreshers™ Beverage swirl together with creamy coconutmilk and ice, creating a refreshing (and violet-hued) sip.
  • Ombre Pink Drink: A refreshing beverage that combines light, fruity Cool Lime Starbucks Refreshers™ Beverage with cool, creamy coconutmilk and a splash of Teavana® Shaken Iced Passion Tango™ Tea and a lime wheel, for a bright burst of hibiscus notes.
  • Pink Drink: A light and refreshing beverage that features the sweet strawberry flavors of Strawberry Acai Refreshers with accents of passion fruit and acai combined with coconutmilk, and topped with a scoop of strawberries. Included in Cups of Kindness collection in United States only.

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

By praising the “monster,” the “freak,” or the “misfit” in multiple expressions—not “fitting in” at school or being gay—Lady Gaga is able to build a sense of sociological connection among fans while the catch-all energy and dynamism of her music works to sustain mass appeal.

“Over the years we’ve admired the amazing work that Lady Gaga has led through Born This Way Foundation,” said Holly Hinton, director of Music and Artist Programming. “We are proud to introduce the Cups of Kindness collection to raise awareness and fund the Foundation’s efforts to spread kindness, support youth and make the world a better place.”

One program that will benefit from the Cups of Kindness initiative is Born This Way Foundation’s Channel Kindness, a platform featuring stories of kindness as documented by young people from around the United States. These youth reporters, ages 16 to 24, have been recruited to identify and document the acts of generosity, compassion, and acceptance that shape communities. 

Starbucks has committed to a minimum $250,000 contribution to the Born This Way Foundation.

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

What the world of popular culture has in Lady Gaga is a young, sexy, tradition-busting performer. Her musical influences part from Bowie and Queen, detail the influence of a line of obvious women performers: Madonna, Grace Jones, Spears, Debbie Harry, Gwen Stefani, Christina Aguilera and Kylie Minogue. If one asks the fans of Lady Gaga why she is more charming than other stars, they would be likely to emphasize the individual investment and connection of Lady Gaga herself and thus the mutuality of the relation. What the business world has in Lady Gaga is a new icon of marketing.

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Lady Gaga will not permit qualified photographers near her when she performs, but she promotes her fans to take pictures and videos and publish them without restrictions on the internet. Even with her hit single, ‘Born This Way’, she appears to agonize less about copyright and more about fan devotion. When a ten-year-old Canadian teenager published her own adaptation of the song online, Lady Gaga watched it, admired it and encouraged the girl to perform with her before a live audience at some point. In ways like these, the star advances her followers over herself.

There is something heroic about the way my fans operate their cameras. So precisely, so intricately and so proudly. Like Kings writing the history of their people, is their prolific nature that both creates and procures what will later be perceived as the kingdom. So the real truth about Lady Gaga fans, my little monsters, lies in this sentiment: They are the Kings. They are the Queens. They write the history of the kingdom and I am something of a devoted Jester.

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Lady Gaga’s new connection between performance and theory, pop culture and viewpoint is bolstering because it provides a source of sincerity, passion, and action, and a heart for mirroring on a mass produced sophistication that however has Lady Gaga’s genius to replicate bits of itself to itself in a cycle of disapproval that produces something new to say and show.

Credits: Corporate images from Starbucks’media website and Starbucks chalkboard images from Starbucks associates’Reddit posts

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

Starbucks and Lady Gaga Create Cups of Kindness for Born This Way Foundation

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Posted in Music, Arts, and Culture