Decker hadn’t held a full-time job between college and graduate school, so, on her resume, she listed some of the odd jobs she’d done for money. One of them was “professional magician.” It was a stretch. Decker had once performed for a bunch of six-year-olds and made a little money.
Of course, the DLJ interviewers asked her about her magic skills.
Decker was one of those shy people who force themselves to dive into uncomfortable situations because they know that’s the only way they are going to get what they want out oflife. Decker dove in. She said to her interviewers: “Would you like to see a trick?”
They took the bait. Decker said she had an invisible deck of cards in her pocket. She made a show of taking it out and handed it to one of the interviewers. She said: “Pick a card, any card.”
She said: “What’s the card?”
The interviewer played along, made up a card, and said, “It was the eight of hearts.”
Decker pulled out a real deck of cards from her pocket. She fanned out the cards-only ene was face down. Decker turned it over: the 8 of hearts.
She got the internship.
Susan Decker most famously became president of Yahoo! Inc. and was passed over many a time for the role of Yahoo’s CEO. During her stint at Yahoo, while reporting to a revolving door of CEOs, she defended Yahoo’s business model. At a keynote for the 2008 Advertising 2.0 New York conference, Decker remarked on the transformation in the advertising industry as well as the opportunities and solutions for advertisers, ad agencies, and publishers. Decker asserted that new advertising products, technologies and platforms will make it more efficient to reach consumers. Decker also talked about the importance of striking the right balance between monetization and the customer experience:
Yahoo! is helping to accelerate the transformation of how display advertising is both bought and sold … First, we are developing the technology, products and platforms that are designed to help advertisers find the right audiences and publishers find the right advertisers. Second, we are partnering with publishers to secure and monetize inventory that advertisers and agencies find desirable. And third, we are partnering with advertisers and agencies to channel demand to the right consumer.
Susan Decker holds independent directorships at Warren Buffett’s Berkshire Hathaway, Intel, Costco, and LegalZoom. Charlie Munger, Warren Buffett’s business partner is also on the board of directors at Berkshire Hathaway and Costco. Bill Gates is also on the board at Berkshire Hathaway. His father, William H. Gates Sr., is also on the board at Costco.