Motivations for Forming Strategic Partnerships & Alliances

Strategic Partnerships & Alliances

  • Access to markets and distribution challenges (by product, geography, or customer, overcome ownership restrictions in certain geographies, contend with entrenched competitors)
  • Share risk and reward in putting to the test promising opportunities
  • Shape industry landscape (aggressive growth strategies, locking-in customers)
  • Innovate (new products, accelerated commercialization)
  • Gain operational efficiencies (lower operating costs, focus on core strengths)
  • Add new capabilities (access to technology, established networks)
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