Four Traits of a Virtuous Company

In an article in the 23-Feb-2015 issue of Bloomberg Businessweek magazine, Susan Berfield discusses the dilemmas of a private business founded on the principals of “doing good” going public. Berfield contends that such companies must now respond to every demand of the public company relative to its mission. The article features The Container Store, founded in 1978 in Dallas, TX.

'Conscious Capitalism' by John Mackey, Rajendra Sisodia (ISBN 1625271751) Here are four traits of a virtuous company, as defined by Conscious Capitalism, Inc., an organization founded by Whole Foods Market founder John Mackey:

  1. A purpose other than making money, though the company should make money too.
  2. A focus on employees, customers, suppliers, the community and its ecosystem—and shareholders.
  3. A leader who seeks to bring out the best in people.
  4. A culture that fosters love and trust.

Berfield contends that companies that abide by the tenets of conscious capitalism have generated handsome returns for investors. Examples include

Starbucks, Chipotle, Whole Foods, Costco, Panera, and Southwest Airlines.

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