The Difference between Airline Hard and Soft Products

Essentially, an airline’s hard product is the plane itself, and the airline’s soft product is the service, food, and the drinks. Hard product can also be non-airplane constituents, such as lounge amenities. Consequently, the food and drinks in the lounge is soft product, while airline lounge showers are hard products. The real differentiation is that […]

Ryanair CEO Michael O’Leary Protests Brexit in London with Funny Costume

On Jun 23, 2016, the UK voted to leave the EU. The economic and political consequences will be significant and long lasting, and not just for the UK and the EU. The repercussions will be felt everywhere. The key concern for EasyJet and Ryanair, among a number of airlines hypothetically affected, is what will happen […]

Ryanair’s Exclusive Corporate Jet with Boeing 737-700 Charter Service

Ireland’s ultra low cost carrier Ryanair has converted its only B737-700 aircraft (registration EI-SEV) to a corporate jet with 60 seats in the cabin. The aircraft is now is a 2 x 2 configuration. The specifications are: 60 passengers, all business class, Seats: 2 x 2 seating with 48″ seat pitch, leather reclining seats Crew: […]

Ex-Google’s Marissa Mayer on Nine Principles of Innovation

The last decade’s most remarkable business story has been the rise of Google as a dominant force in computing. Whenever a company becomes wildly successful in a brief span of time, it naturally becomes an object of fascination for corporate executives and even the general public. Marissa Mayer, then Vice-President for Search Products and User […]

Thai Airways Gives out Rimowa Amenity Kits in its Royal First Class

Thai Airways gives out Rimowa Amenity Kits in its Royal First Class. Rimowa is a German manufacturer of aluminum as well as polycarbonate luggage. The dimensions of the plastic carry case are: 4″ x 7″ x 2.5″. The amenity kit consists of, L’Occitane Cologne L’Occitane Moisturiser L’Occitane Lip Balm Dental Kit with Fluocaril Toothpaste from […]

United Club Shower: Chicago’s O’Hare Airport (ORD) Terminal 1, Concourse C

Chicago is a very large metropolitan area that supports a lot of international and domestic visitors. Chicago’s O’Hare Airport (ORD) is one of the few major airports in the world that is a primary hub for two carriers. The only other airport in the US where that is true is John F. Kennedy International Airport […]

Visiting the Boeing Renton 737 Plant

Boeing does not offer any tours of its Renton, Washington factory where, most prominently, Next-Generation Boeing 737 airliners are built today, and the Boeing 737-MAX will be built in the near future. Boeing has had the following operations at the Renton plant, which is conveniently adjacent to the Renton Municipal Airport. The Renton factory built […]

Comical Tote Bag from India’s IndiGo Airlines

IndiGo Airlines is India’s largest airline. IndiGo operates a low cost carrier and operates 400 daily flights connecting 36 cities in India and outside using Airbus A320 aircraft. IndiGo’s comical tote bag reproduces IndiGo’s inflight safety card. The tote bag features a comic character of an Indian gentleman in traditional garb, sporting a moustache, and […]

Southwest Airlines’ Brilliant Marketing

More than anything, Southwest Airlines deserves credit for its exceptional marketing strategy. For decades, Southwest Airlines has convinced American consumers that it have the lowest fares, which is hardly ever the case. Southwest’s average fares have outpaced the industry by 12% since 2009. Nevertheless, I hear repeatedly “I need a cheap last minute ticket; I […]

Airbus A340 Passenger Compartment Cross-section: Typical Seat Configurations

The Airbus A340 is a long-range four-engine wide-body commercial passenger jet airliner manufactured by European aircraft company Airbus. The A340 aircraft was designed concurrently with the Airbus A330, a medium-range twin-engine wide-body similar in design. The four-engine A340 was built for long-haul, trans-oceanic routes due to its immunity from ETOPS. Over the years, the dramatic […]