Guy Kawasaki’s “Shopping Center Test” for Recruiting

Guy Kawasaki, Silicon Valley investor, business advisor, and author

Recruiting is the hardest part of a manager’s job. Many managers do not hire people who are better than they themselves are. It might be subconscious—managers do not want to be disgraced by one of their direct reports—or perhaps managers do not know how to identify talent.

How is a manager or recruiter to know in his/her gut that a particular candidate is an excellent person for a role, after an interview? Silicon Valley investor, business advisor, and author of twelve excellent books on business and entrepreneurship, Guy Kawasaki proposes the “Shopping Center Test.”

As the last step in the recruiting process, apply the Shopping Center Test.

It works like this: Suppose you’re at a shopping center, and you see the candidate. He is fifty feet away and has not seen you. You have three choices:

  1. beeline it over to him and say hello;
  2. say to yourself, “This shopping center isn’t that big; if I bump into him, then I’ll say hello, if not, that’s okay too;”
  3. get in your car and go to another shopping center.

My contention is that unless the candidate elicits the first response, you shouldn’t hire him.

For more on entrepreneurship, see ‘The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything’ by Guy Kawasaki. Also see this YouTube video of Guy talking about recruiting.

List of Books Authored by Guy Kawasaki

Books Recommended by Morgan Stanley

Morgan Stanley

Morgan Stanley recommends the following books to young employees, interns, and job candidates for their continued education of the financial industry.

History Tidbit: The Founding of Morgan Stanley

In 1933, the Glass-Steagall Act, and the broader U.S. Banking Act of 1933, mandated that commercial banking and investment banking operations could not function under a single holding entity. In response, the partners at J.P. Morgan & Co. led by Henry S. Morgan (grandson of the legendary J.P. Morgan) and Harold Stanley opened Morgan Stanley for business on 16-September -1935. Morgan Stanley currently has 60,000 employees in 1300 offices and operates in 42 countries.

Recommended Books on Legendary Investors and Personalities

Recommended Books on “The Great Financial Houses”

Recommended Books on Capital Markets, Financial Industry, and History

MicroSpeak—A Guide to Microsoft Corporate Lingo and Community Jargon

Microsoft Logo

There are many examples of jargon in the workplace. An absolute censure of corporate jargon is simply off the mark as is undue reliance on the use of such jargon. When used correctly and where used fittingly, corporate jargon can truly be a way to talk concisely about complex topics in the right context with the right people.

Here is an informal manual of Microsoft Corporate Jargon. It was compiled by the staff of the Micro News, Microsoft’s weekly internal corporate newsletter. This list is intended to give the readers a glimpse into the minds of Microsoft employees worldwide.

  • 404: Someone who’s clueless. From the World Wide Web message “404, URL Not Found,” meaning that the document you’ve tried to access can’t be located.
  • ADK: Acronym once used to describe Microsoft’s hiring strategy. Stands for Attract, Develop, and Keep employees.
  • 'In The Plex: How Google Thinks, Works, and Shapes Our Lives' by Steven Levy (ISBN 1393616703) Adminisphere: The rarified organizational layers beginning just above the rank and file. Decisions that fall from the adminisphere are often profoundly inappropriate or irrelevant to the problems they were designed to solve.
  • Air Jornada: An HP Jornada Pocket PC with a wireless card.
  • Alias: E-mail name for individual or group. E-mail names for Microsoft employees generally combine their given name with the first letter of their last name and are often used in conversation to save time.
  • Alpha Geek: The most knowledgeable, technically proficient person in an office or work group. “Ask Larry, he’s the alpha geek around here.”
  • Ambimousetrous: Able to use the mouse well with either hand.
  • BENOFTMUE (ben-ofta-moo): Big Event No One Foresaw That Messes Up Everything (Usage: Due to the recent BENOFTMUE, our group had to reorg again.)
  • Bandwidth: Amount of time or brain cells available for handling a task.
  • Beepilepsy: The brief seizure people sometimes suffer when their beepers or cell phones go off, especially in vibrator mode. Characterized by physical spasms, goofy facial expressions, and stopping speech in mid-sentence.
  • Big R/Little r: This is a legacy from the days of Xenix Mail, where the letter R was used to reply to e-mail. An upper-case R represented a reply all, while a lower-case r sent a reply just to the sender. To this day, you’ll see many old-timers still include this reference in e-mail, e.g., “Get back to me on this issue by COB tomorrow—little r please.”
  • Binary Problem: A method of paring down an often-complex issue to a two possible solutions scenario (yes or no, 1 or 0, stop or go, etc.).
  • Bio Break: Recess in a meeting for biological purposes such as restroom or smokes.
  • Blamestorming: Sitting around in a group discussing why a deadline was missed or a project failed and who was responsible.
  • Blibbet: The name of the O-like symbol in the original Microsoft logo. Memorialised in the “Save the Blibbet” campaign and honoured by the “Blibbet Burger.”
  • Blowing a Buffer: Losing one’s train of thought. Occurs when the person you are speaking with won’t let you get a word in edgewise or has just said something so astonishing that your train gets derailed. “Damn, I just blew my buffer!”
  • Boat Anchor: Unused, obsolete CPU kept around to leverage acquisition of a new machine at the beginning of the fiscal year. “Fred’s office floor was cluttered with boat anchors.”
  • Brain Fart: A by-product of a bloated mind producing information effortlessly. A burst of useful information.
  • Burning Cycles: Wasting time and effort.
  • Buttoned Down: Tight, clean, well thought through. A high compliment.
  • CGI Joe: A hard-core CGI script programmer with all the social skills and charisma of a plastic action figure.
  • COM-plicate: To simplify code design by heavy use of COM (Common Object Model).
  • Canfusion: The bewilderment that results from staring too long at the free drinks in the kitchen cooler, trying to decide whether to have a Coke, Pepsi, Diet Coke, Diet Pepsi, Caffeine-Free Diet Coke … or grapefruit juice.
  • Career-Limiting Move (CLM): Any action taken that would most likely get you fired or seriously demoted. Trashing your boss while he or she is within earshot is a serious CLM.
  • Catering Vultures: People who flock to an unattended catering site to pick through the remains of meeting food. These vultures are quite benevolent and reduce the amount of waste we produce.
  • 'The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company' by Gayle Laakmann McDowell (ISBN 0470927623) Chair Trap: When you trap yourself in your office chair by accidentally hitting the pneumatic seat adjustment, causing it to drop suddenly, thereby locking your legs under your chair.
  • Chip Jewellery: A euphemism for old computers destined to be scrapped or turned into decorative ornaments. “I paid three grand for that Mac SE, and now it’s nothing but chip jewellery.”
  • Chips and Salsa: Chips = hardware, salsa = software. “Well, first we’ve got to figure out if the problem’s in your chips or your salsa.”
  • Cobweb Site: A Web site that hasn’t been updated for a long time. A dead Web page.
  • Code Bloat: The resultant growth of systems resource requirements such as processor speed and disk and memory space, caused by the addition of features and functionality in software.
  • Code Warrior: A developer; a writer of code; the building block of traditional Microsoft success.
  • Context Switch: As in a meeting. “Let’s context switch to the next issue.”
  • Copy Protection: Spaying or neutering, such as, “Janet just had her cat copyprotected.”
  • Cost Beast: Coined by former COO Bob Herbold in 1996, refers to a Microsoft costcutting strategy. For example, “taming the cost beast.”
  • Cranking against deliverables: Busting hump to keep up with the schedule that the manager promised. “For the next month, we’ll really be cranking against deliverables.”
  • Crapplet: A badly written or profoundly useless applet. “I just wasted 30 minutes downloading this stinkin’ crapplet!”
  • Cube Farm: An office filled with cubicles.
  • Cubs: Playful, smart young Microsofties who are somewhat bashful with the opposite sex and haven’t quite grown into their paws
  • Dancing Baloney: Little animated GIFs and other Web F/X that are useless and serve simply to impress clients. “This page is kinda dull. Maybe a little dancing baloney will help.”
  • Dead Tree Edition: The paper version of a publication available in both paper and electronic forms, as in: “The dead tree edition of the Micro News…”
  • Death March: The final phase of product development in which people commit long days and weekends, sleep on couches, and eat catered meals (for example, Windows 95 had a six-month death march).
  • Dogfood: Microsoft concept for internal testing of software that’s not fit for public consumption, but good enough for internal purposes. Very unrefined and buggy, but containing basic nutrients. Coined by former senior VP Paul Maritz, but made famous by now senior VP Brian Valentine in 1988.
  • Door Dorks: People who stand in your doorway to talk with you, rather than entering your office. Perhaps they are too shy to come in, or they know the doorway is the safest place in the event of an earthquake.
  • Doortag Browsing: The act of browsing nametags on doors while in a different building, in the hopes of spotting someone famous (or maybe just somebody you’ve conversed with frequently via e-mail, but never met).
  • Dorito Syndrome: Feelings of emptiness and dissatisfaction triggered by addictive substances that lack nutritional content. “I just spent six hours surfing the Web, and now I’ve got a bad case of Dorito Syndrome.”
  • Drill Down: To delve deeply into the core of an issue, rather than deal with it in a superficial manner; to analyse the details. To learn more about a subject.
  • Drinking from a Fire Hose: To get overwhelmed with the amount of information being presented.
  • Drop Point: The share to which the release files are copied when completed.
  • 'Sam Walton: Made In America' by Sam Walton (ISBN 0553562835) Drop: A release of a product or documentation set. “We will roll out a beta drop of the authoring tool next month.”
  • Eat Your Own Dogfood: Use the product you’re developing in your day-to-day operations.
  • Egosurfing: Scanning the Net, databases, print media, or research papers looking for the mention of your name.
  • Elvis Year: The peak year of something’s popularity. “Barney the dinosaur’s Elvis year was 1993.”
  • Facemail: Technologically backward means of communication, clearly inferior to voicemail or e-mail. Involves actually walking to someone’s office and speaking to him or her face-to-face.
  • Fibre Media: Material printed on archaic paper. Used disparagingly. “Yeah, I used to be a writer in fibre media, but now I’m a content provider in cybermedia.”
  • Fire Drill: A crisis (usually imagined) that requires immediate and sustained attention. “Sorry I’m late, honey, but we had another one of Pat’s fire drills.”
  • Fish Bowl: Unused, obsolete monitor kept around to leverage acquisition of a new monitor at the beginning of the fiscal year
  • Flat Forehead Phenomenon (FFP): Something every developer has from smacking himself on the forehead after wasting a disproportionate amount of time on stupid mistakes. (e.g.: “I just spent two hours debugging because I had a comma instead of a semi-colon, what an FFP!”)
  • Glazing: Corporate-speak for sleeping with your eyes open. A popular pastime at conferences and early-morning meetings. “Didn’t he notice that half the room was glazing by the second session?”
  • Golden: Describes a state of perfection, especially of software. When software is ready to be shipped, you frequently hear Microsoft people say, “Everything is golden!” From this usage, we started to call the master disks for a product that is ready to go to manufacturing the “Golden Masters.” We call the process of approval for sending disks to manufacturing “going golden.”
  • Grandmanager: My manager’s manager.
  • Granular: Generally, and rather peculiarly, used in tandem with the verb “to get,” as in “We need to get granular on this issue,” meaning to examine the fine details. To get granular, one needs, it goes without saying, to drill down.
  • Gray Matter: Older, experienced business people hired by young entrepreneurial firms looking to appear more reputable and established
  • Great-grandmanager: My grandmanager’s manager.
  • Great-great-great-great-grandmanager: Bill Gates.
  • Hall Hogs: A congregated herd of people blocking a hallway, usually after a meeting or conference, loudly discussing things too important to be discussed at the meeting and being totally impervious to anyone trying to pass through their gauntlet while also disturbing people in nearby offices trying to get some work done.
  • Heads-down: A person or team that is totally engrossed in their project, causing them often to be oblivious to the world around them. “The test team is totally heads-down right now.”
  • IAYF: Acronym for Information at Your Fingertips, a famous phrase first spoken by Bill Gates at Comdex.
  • Idea Hamsters: People who always seem to have their idea generators running.
  • Irritainment: Entertainment and media spectacles that are annoying, but you find yourself unable to stop watching them
  • Keyboard Plaque: The disgusting buildup of dirt and crud found on computer keyboards. “Are there any other terminals I can use? This one has a bad case of keyboard plaque.”
  • Keyboard Vittles: The food particles that are in the crevasses of your keyboard. A little snack to save for later.
  • 'The Everything Store: Jeff Bezos and the Age of Amazon' by Brad Stone (ISBN 0316219266) Kludge: A hardware solution that has been improvised from various mismatched parts. A slang word meaning makeshift, inefficient, inelegant. A kludge can also be in software. It may not be elegant and is probably only a temporary fix. As in, “That patch to the software is a real kludge.”
  • Lake Bill: The majestic body of water between Buildings 1, 2, 3, and 4. A noted snow geese, goldfish, and rooster habitat, this is also the site of boss-dunkings, Ballmer swims, and juggling practice.
  • Let’s Take This Offline: Let’s talk about this later, after the meeting.
  • Link Rot: The process by which links on a Web page became as obsolete as the sites they’re connected to change location or die.
  • Liveware: Slang for people. Also called wetware or jellyware, as opposed to hardware, software, and firmware.
  • MSFTomania: A persistent neurotic impulse to check the current Microsoft stock price.
  • Meeting Seconds: Compressed minutes, such as, 1. Bob is going to Taiwan. 2. No new showstopper bugs. 3. Pizza was late.
  • Mickey: Smallest measurable unit of mouse movement.
  • MicroSnooze: Annual April Fool’s Day edition of Microsoft’s internal company newsletter, Micro News.
  • Milkhenge: The collection of half-used milk cartons sitting on the kitchenette counter.
  • Monkey Testing: Giving a product to a novice without any intro/docs. From the old American Tourister ads, where they “monkey-tested” their luggage by giving it to a gorilla to play with.
  • Mouse Potato: The online, wired generation’s answer to the couch potato.
  • Muffin Eaters: People that come to a Microsoft event, but have no reason to be there other than to eat the free food. Particularly relatable to prospects that have no intention of buying a thing.
  • Multi-threaded: Able to do more than one thing at a time. This term is a compliment and is the opposite of single-threaded.
  • NRO: Next Release of Office. Used for a feature that can’t be put into the current shipping version, but which is flagged to go into NRO.
  • Net It Out: Give me the bottom line, or, get to the point. As in “Net it out for me.”
  • Net Storm: Unexplainable multiple network failures in a specific building or region.Usually transient, but rarely fixed through human intervention. “No one was able to get onto corpnet due to the net storm.”
  • Net: To summarize. “I was really impressed by Jon’s ability to net the entire meeting down to four key points.”
  • Nonlinear: Inappropriately intense negative response. “I told him we didn’t have any Starbucks Gazebo Blend and he went totally nonlinear.”
  • OGF: Overall Good Feelings or Overall Goodness Factor. Used to describe the minimum consensus required in order to move forward on a project or to a new feature
  • OOF: An acronym that’s turned into a word of its own. Often thought to stand for “Out of Office,” leading many to believe it really should be OOO. Actually stands for “Out of Facility”. Also refers to an automated e-mail response in indicating that the sender will be out of the office for a period of time.
  • ObFun: Obligatory Fun—Team-building exercises that are not optional, usually scheduled on top of the normal team meetings.
  • Offline: Outside the confines of a mass meeting, so as not to take up the time of attendees not directly concerned with an issue. “Let’s take this conversation offline.” By extension, a synonym for “in private” or “confidentially”; “Let’s take this offline” equals “Let’s talk about this in private.”
  • 'Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets and Manages People' by Michael A. Cusumano (ISBN 0684855313) Ohnosecond: That minuscule fraction of time in which you realize that you’ve just made a big mistake.
  • Open-Collar Workers: People who work at home or telecommute.
  • Pan-Galactic: Larger than worldwide in strategic context. “Microsoft’s Office has a truly pan-galactic market.”
  • Parallel Processing: To do two things at once.
  • Party: Kicking out the managers and adding new features to a program, especially after the deadline for adding new features has passed. Also used to refer to what software does to memory and hard disks. “This new code parties on the hard disk for a while and then locks up the system.”
  • Percussive Maintenance: The fine art of whacking the crap out of an electronic device to get it to work again.
  • Ping: To send a brief e-mail. “I’ll ping Jim about revising the schedule.” Derives from Internet jargon, where one computer can ping, or send a message to, another computer, asking it to respond, to verify the connection.
  • Plug-and-Play: A new hire who doesn’t need any training. “The new guy, John, is great. He’s totally plug-and-play.”
  • Prairie-Dogging: When someone yells or drops something loudly in a cube farm and people’s heads pop up over the walls to see what’s going on.
  • Push Back: Respond more forcefully to an unfavourable answer. If your request for three new headcount for your project is denied by upper management, you must push back with stronger reasons why you cannot possibly accomplish the project without those three headcount.
  • RAS: To connect remotely to the corporate network, ostensibly to work. “I’m heading home, but I’ll RAS in later.”
  • Ramp Up: Technical term appropriated for general usage, meaning to gear up, to reinforce and, in a sense, to gird oneself for greater effort. Can be applied externally, as in ramping up resources for a new project, or internally, as in “I’ve got to ramp up to deal with these Web issues.”
  • Random: Epithet describing an idea that is poorly thought out or an action that is ill considered. Most commonly used in the exclamation “That’s so random!” which Bill Gates uses frequently.
  • Randomise: To divert someone from their goal with tertiary tasks or niggling details. “Marketing has totally randomised me by constantly changing their minds about the artwork.”
  • Reality Distortion Field: In the MS product development process, it is defined as follows: when a team, engrossed in its own magnificence, convinces itself that impossible dates can be met, that enormously complex technical problems are nothing to worry about, and the naysayers just “don’t have the religion.” (From “Is Your Project Out of Control,” by Chris Williams).
  • Release Candidate or RC: The final release build and potential candidate for RTM. Also known as “golden” code.
  • Repro: Short for reproducible. “Is that bug repro?” or “How repro is it?”
  • Salmon Day: The experience of spending an entire day swimming upstream only to get screwed in the end.
  • Schedule Chicken: Setting an unattainable schedule in the hopes that another team will slip first and buy you more time. From the teenage game “chicken,” where two cars drive toward each other in a test of nerves to see who will chicken out and swerve away.
  • Scrow: To work 70-hour weeks to meet some unrealistic deadline.
  • Server: Fictional central computer designed to provide employees with a sure-fire excuse for failing to meet deadlines. “I would have finished but the damn server’s been down all morning.”
  • Shatner Moment: When a program has behaviour characterized by abnormally long pauses, alternated with rapid-fire delivery of some of what you typed—when……….. your typ……..ing comes…………… in…….. bursts, because……. your email program………. is………dying………………… network…………… slow…..can’t……………….. contin……[crash]. Example: “My e-mail is having a Shatner Moment.”
  • Shoot in the Head: Remove a feature from a program. “Sure, we can ship on time, as long as we can shoot the TCP/IP connectivity module in the head.”
  • 'Steve Jobs' by Walter Isaacson (ISBN 1451648545) Show Stopper: A really big bug. A function, object, or issue important enough to jeopardize a ship date or schedule in order to correct or include. “They’re offering Dove bars to anyone who finds a showstopper in the latest beta.”
  • Shrimp & Weenies: Refers to cost-cutting strategy. For example, getting rid of expenses such as lavish parties in favour of smaller-scale events, coined by Mike Murray, former VP of Human Resources in 1993-94.
  • Single-threaded: Not able to do two things at once. “He’s single-threaded; he can’t chew gum and walk at the same time.” The opposite is multithreaded.
  • Slack: Used by devs to refer to a group of three or more program managers. (“Look! A slack of PMs grazing at the Espresso Bar.”)
  • Slip: Used by PMs to refer to a group of three or more developers. (“I was caught in an elevator with a slip of devs. Fortunately, they were mesmerized by the flashing floor numbers.”)
  • Slipping: Euphemism for abjectly failing to hit a deadline
  • Smart Guy: The ultimate compliment. “He doesn’t shower often, but he’s a real smart guy…OK, let’s hire him.”
  • Sniff Test: Also smoke test—refers to testing the daily build of a product during development; stolen from the electronics industry where people would plug in a board and see what smoked. (Source: “Is Your Project Out of Control,” by Chris Williams).
  • Spacordi: The mass of cords strewn underneath your desk (just add sauce).
  • Stress Puppy: A person who seems to thrive on being stressed out and whiny.
  • Swag: Used to describe any object or article of clothing that has a Microsoft company or product logo on it. Because such items are frequently handed out as rewards, every Microsoft employee has a collection. In this sense, it stands for “Stuff We All Get.”
  • Swiped Out: An ATM or credit card that has been rendered useless because the magnetic strip is worn away after extensive use
  • Take-away: Not, as might be suspected, food to go, but impressions gleaned from a meeting or message. “My take-away from his e-mail was that he wasn’t ready to drill down yet.”
  • Thrashing: Never getting anything done because you are trying to do too much. Thrashing happens when you do too much context switching. “I went to that meeting but there was so much context switching that all we accomplished was a lot of thrashing.”
  • Three-Finger Salute: Process of simultaneously striking Ctrl, Alt, Delete in order to restart your computer after it freezes up
  • Total Disconnect: An extremely low-bandwidth human interaction. “It was a total disconnect. I spent half an hour explaining how this stuff worked, and he just didn’t get it.”
  • Tourists: People who are taking training classes just to get a vacation from their jobs. “We had about three serious students in the class; the rest were tourists.”
  • Trash-sitters: People who come into a meeting late and then sit on the trash receptacles instead of at the table. Usually done in an attempt to remain aloof from the rest of the participants.
  • Treeware: Hacker slang for documentation or other printed material.
  • Under Mouse Arrest: Getting busted for violating an online service’s rule of conduct. “Sorry I couldn’t get back to you. AOL put me under mouse arrest.”
  • Uninstalled: Euphemism for being fired.
  • Vulcan Nerve Pinch: The taxing hand position required to reach all of the appropriate keys for certain commands. For instance, the warm reboot for a Mac II computer involves simultaneously pressing the Control key, the Command key, the Return key, and the Power On key.
  • WIM: Any sort of party or employee morale builder, usually held during business hours. Taken from the Windows NT group’s “Weekly Integration Meetings” held every Friday as a way to let off steam during the early days of NT development
  • Wallcrawlers: Shy Microsofties who walk down the hallways with a shoulder pressed against the wall and their eyes cast downward.
  • Wide Distribution: A process in which someone seeking crucial information (“Has anyone seen my Gumby poster?”) sends e-mail to thousands of Microsoft employees and contractors in hopes of finding one individual with the answer. In anticipation of the inevitable flame mail and death threats that will follow, such e-mail often begins, “Sorry for the wide distribution, but…”

Recommended Reading

The Rules of Bill Hewlett and David Packard’s Garage

Bill Hewlett and Dave Packard

When Bill Hewlett and David Packard started HP in a Palo Alto garage, they prepared a set of eleven rules that represented their core beliefs. To keep these core beliefs front and center of their new-found venture and remind them of the founding principles as they tinkered and toiled with various inventions, they posted a sign at their garage that articulated the succinct and to-the-point guiding principles they shared.

These guiding principles coupled with core values of Bill Hewlett and David Packard— the HP Way—translated into a wide-ranging set of operating practices, cultural norms, and business strategies that transformed into the one of the most respected companies of their time.

  1. Believe you can change the world.
  2. Work quickly, keep the tools unlocked, and work whenever.
  3. Know when to work alone and when to work together.
  4. Share tools, ideas. Trust your colleagues.
  5. No Politics. No bureaucracy. (These are ridiculous in a garage.)
  6. The customer defines a job well done.
  7. Radical ideas are not bad ideas.
  8. Invent different ways of working.
  9. Make a contribution every day. If it doesn’t contribute, it doesn’t leave the garage.
  10. Believe that together we can do anything.
  11. Invent.

For Bill Hewlett and Dave Packard’s legendary management style and the history of Hewlett Packard, read ‘Bill & Dave: How Hewlett and Packard Built the World’s Greatest Company’ by Michael S. Malone and ‘The HP Way: How Bill Hewlett and I Built Our Company’ by David Packard.

Responsibilities of a Process Consultant

Responsibilities of a Process Consultant

A Process Consultant is a process expert who is part of the project team right from the project initiation till the project closure. The main responsibilities includes,

During Project Initiation

  • Participate in the project kick-off meeting
  • Help the project team in understanding the customer requirements, scope and expectations about the project
  • Identifying the necessary Quality Assurance mechanism for the project

During Project Planning

During Project Execution

  • Providing process support and ensure that there is no process violation.
  • Intimate quality manager on any process violation.
  • Review weekly process activity reports of the project
  • Participate in weekly meetings of the project
  • Review the monthly status report
  • Participate in reviews of monthly status reports
  • Send weekly Process Activity reports to the top management and the quality manager.
  • To routinely take the Quality and CM view in project’s technical screens
  • Assist the project team in closing the discontinuities and ensure that the project team closes all audit discontinuities by the target date

During Project Closure

  • Participate in the closure meeting of the project and contribute as to ‘what went right’ and ‘what went wrong’

Airbus A340 Passenger Compartment Cross-section: Typical Seat Configurations

The Airbus A340 is a long-range four-engine wide-body commercial passenger jet airliner manufactured by European aircraft company Airbus. The A340 aircraft was designed concurrently with the Airbus A330, a medium-range twin-engine wide-body similar in design. The four-engine A340 was built for long-haul, trans-oceanic routes due to its immunity from ETOPS. Over the years, the dramatic improvement in the reliability of jet engines, rising cost of jet fuel, and elevated maintenance costs of four engines vis-a-vis two engines led to the economic attractiveness of the twin-jet Airbus A330 and the twin-jet Boeing 777 aircraft. Eventually, Airbus stopped offering the A340 in 2011 due to the dearth of new orders.

Typical 6-Abreast Seat Configuration in First Class

A340 Passenger Compartment Cross-section in First Class: Typical 6-Abreast Seat Configuration

Typical 6-Abreast Seat Configuration in Business Class

A340 Passenger Compartment Cross-section in Business Class: Typical 6-Abreast Seat Configuration

Typical 8-Abreast Seat Configuration in Economy Class

A340 Passenger Compartment Cross-section in Economy Class: Typical 8-Abreast Seat Configuration

Love of Parents and Love of God: Sense of Security

Love of Parents and Love of God Sense of Security

The sense of security is an indispensable need for emotional health. We need to feel secure on several practical dimensions: financial, physical, social, interpersonal, & emotional. We also need to feel secure at a much deeper level—this is called existential insecurity.

The question to ponder is, what is it that can make a person feel secure and protected in the world? Our parents have often been held responsible for developing it in us. The love of a father and a mother creates in the child the feeling of being wanted, filling the child’s world with warmth and loving kindness. In this manner is engendered the sense of security which we all need for a happy response to the rigorous demands of everyday living.

There is no uncertainty that parental love will add to the child’s feeling of security in the world, particularly for the very young child. Yet parental love is an inadequate anchor for emotional security. For our parents are worldly and mortal, and we are bound to lose them. And even while we have them, they do not always offer us enough anchorage in life, for as we grow in emotional and worldly perception, we comprehend that our parents are but finite creatures. We are limited in the resources of wisdom and strength with which to support our own lives. We need another love to bolster parental love if we are to have durable sources of security for living.

The love which time cannot undermine, and which is available to under-gird us in our need for feeling at home in the world, is the love of God. The Holy Quran (2:165) says, “Yet there are men who take (for worship) others besides God, as equal (with God): They love them as they should love God. But those of Faith are overflowing in their love for God.”

One who recognizes God’s love is psychologically prepared for the arduous business of living. For His sense of security is based on unwavering foundations. The Holy Bible says, “The steadfast love of God endures all the day” (Psalm 52:1.)

During what periods of your life have you felt secure and insecure? How have you learned to live with a certain degree of existential insecurity?

The Graceful Sharklet of Airbus A350 XWB

Sharklet of Airbus A350 XWB

The “sharklets,” the signature blended winglets, on the new Airbus A350-XWB sweep 5.20m from its leading-edge attachment to its rear tip and give the aircraft a total wingspan of 64.8m (212ft).

Customarily, wingtip devices are arrow-shaped surfaces attached to the tip of each wing of a fixed-wing aircraft. They improve the overall efficiency of aircraft by reducing aerodynamic drag through partial recovery of the tip vortex energy. This results in saving fuel, lowering noise emissions, and improving take-off performance. Wingtip devices also enhance aircraft handling characteristics and improve safety for aircraft following the aircrafts with wingtip devices.

Airbus A350 Sharklets reduce aerodynamic drag

Blended winglets are special types of wingtip devices that are attached to the wing with smooth curve instead of a sharp angle. Blended winglets aim to reduce interference drag at the seams between the wings and the winglets.

Airbus pioneered the use of wingtip devices beginning with the Airbus A300 and Airbus A310 jetliner programs. Both the Airbus A300 and the Airbus A310 aircraft were fitted with wingtip fences that helped trim down the effects of the aerodynamic drag created by the spiral-shaped vortices at the wingtips of any aircraft during flight.

Airbus A350 Sharklets Blended winglets

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Best Budget Binoculars Your Money can Buy

Best Budget Binoculars Your Money can Buy

What to Look for in Binoculars: the Essential Features and Guidelines

Whether you are considering buying a pair of binoculars for casual use during a cruise or upcoming travel or for more serious uses in bird gazing or stargazing, here are the essential features to consider when buying a pair of binoculars.

  • Magnification and objective lens. The optics of binoculars are designated using two numbers, for e.g., 10×50. 10×50 means that a binocular offers 10 times magnification—distant objects appear ten times larger than they would without the binocular.—and consists of a 50mm objective lenses. For general use during casual travels, cruises, bird-watching, and nature observations, something in the range of 8×32, 8×42, 10×42 would be more than sufficient. For sporting events, 10×50, 12×50, 10×42, 8×32 are recommended. Astronomy users need better magnification and a wider field of view and might find 7×50, 10×50, 15×70, 20×90 configurations helpful.
  • Ease on the eyes, especially if you wear glasses. Good quality binoculars offer a comfortable eye relief. Eye relief measures the allowable maximum distance between your eye and the eyepiece before the field of view starts to diminish. Greater the eye relief, smaller the image (think of a tunnel) through the eye piece. This can affect you if you wear glasses: you must hold the binoculars a little farther away from your eyes than somebody who doesn’t wear glasses. Buy binoculars with eye relief of 14mm or more.
  • Light-weight, compact in size and the ability to fold and store.
  • Water-resistant or waterproof design can be handy features for use during damp or humid conditions.
  • Image stabilization technology to diminish the effects of shakes and vibrations caused by hand motion.

Note that good eye relief, waterproof designs and image stabilization technologies will be absent in budget binoculars.

Budget Binoculars that Offer Value for Money

Below are my top picks for binoculars that are inexpensive and yet offer great optics and range for the average user. Most of these binoculars feature built-in diopter adjustments which can help you adjust for differences in your vision from one eye to the other. Many of the mid-range consist of an antireflective coating to reduce glare and maintain optimal image quality.

Personally, I carry Bushnell Falcon 10 X 50mm binoculars on my travels and presented a Bushnell Powerview 10 X 25mm Compact Folding binoculars for my mother.

  • Tasco Essentials Binoculars: 10 X 25mm starting $9 Tasco Essentials Binoculars (10 X 25mm, Start at $9) feature fold-down eyecups for use with eyeglasses and come with black rubber armoring. These are perfect for use during casual travels where carrying normal-sized and heavy binoculars might become very cumbersome and for use indoors. Users of the Tasco Essentials binoculars tend to be especially like the clear vision that can zoom on a bird’s from as far as 150 yards.
  • Bushnell Powerview Compact Folding Roof Prism Binoculars: 10 X 25mm starting $12 Bushnell Powerview Compact Folding Roof Prism Binoculars (10 X 25mm, Start at $12) are an excellent value. They are small and light and consist of extraordinarily sharp optics compared to the other low-end binoculars in its price range. The compact size of its design comes with a drawback though: to compensate for the short eye relief distance, users will have to roll down the eye cup. And for users who wear glasses, this can diminish the field of view. Great choice for children who tend to lose or break them more frequently than adults do.
  • Coleman Binoculars: 10 X 25mm starting $19 Coleman Binoculars (10 X 25mm, Start at $19) are well-made, compact in shape, and come with a belt-attachable carry case. When collapsed and fit in their case, they are just 2in X 3 in X 5 in. One drawback is that the Coleman consists of almost no eye relief. Therefore, expect long eyelashes to interfere with your view.
  • Tasco Essentials Zip Focus Binoculars: 10 X 50mm starting $33 Tasco Essentials Zip Focus Binoculars (10 X 50mm, Start at $33) promises the most superior optics among binoculars that cost less than $100. They are lightweight, easy to hold, and offer first-rate optics. Those who use this model for stargazing can gaze at constellations with sharp optics and no reflection of any kind inside, even with urban lights outside. Birdwatchers will be amazed at the clarity and sharpness of the lens.
  • Bushnell Falcon Wide Angle Binoculars: 10 X 50mm starting $34 Bushnell Falcon Wide Angle Binoculars (10 X 50mm, Start at $34) are specially useful for people who have trouble focusing & adjusting binoculars, even to view objects that are 25 yards away. The lens caps on the eye pieces seem floppy and drop easily. The tilt focus (in addition to the knobs) can let an user change the focus without having to run a finger along a knob, shaking the view as it focuses. The quality of the strap and a bag are inadequate, but the binoculars are an excellent value for money.
  • Olympus Roamer DPC: 10 X 21mm starting $42 Olympus Roamer DPC (10 X 21mm, Start at $42) appeals to backpackers with their 6-ounce weight and compact size. Olympus Roamer DPC’s satisfactory optics is a great buy for value seekers who need binoculars for sporting events, opera shows and other short-medium range close-up viewing. Olympus claims that the special optical material used for the lenses can protect the eyes from harmful UV rays.
  • Bushnell PermaFocus Wide Angle Porro Prism Binoculars: 7 X 50mm starting $49 Bushnell PermaFocus Wide Angle Porro Prism Binoculars (7 X 50mm, Start at $49) brag about a wide field of view consisting of 578 feet from 1,000 yards away. The most appealing feature is the Permafocus that can zero in on anything more than 50 feet away without requiring any adjustment. This feature can be especially handy for keeping an eye on sports action or an animal on the move. However, this model is heavier than the others in its price range.
  • Nikon 7218 Action Binoculars: 10 X 50mm starting $207 Nikon 7218 Action Binoculars (10 X 50mm, Start at $207) are perhaps the best binoculars that money can buy for an amateur user and a low-end for people seriously interested in bird-watching, star-gazing, and other recreational activities. Nikon’s aspheric technology offers a the particularly bright and sharp image. It’s wide angle design, a field of view of 446 feet at 1000 yards and a 12 foot-close focus range makes it an ideal medium-powered binoculars for back yard astronomy.

Top Performers Make Corporate Values Visible and Champion Them

Most companies have precise corporate values, usually containing strong positive cultures and corporate philosophies. Corporate values can help companies engage consumers and employees. It is a company’s values that help bring about the kind of business behavior that the company needs to achieve it’s strategic and operative objectives.

Organizational changes—especially those are strategic—require a completely new array of attitudes, behaviors, and mindsets. The attitude of compliance—doing what’s been told—cannot bring about widespread organizational progress. To enable employees to assume responsibility, implement initiative and be directly accountable for the organization’s success, they need to be continuously reminded of corporate values. Far from mere words on a piece of paper, companies expect employees understand that “living our values” as part of the fundamental performance objectives for employees. Top performers intentionally connect values and operations and their management practices are effective in fostering values that bear influence on their performance assessment.

GE Corporate Values

General Electric Logo During the Jack Welch era, when General Electric (GE) first started considering assembling a list of core values that would set GE apart from the completion, over 5,000 employees who took training at GE’s famed Crotonville training center hammered out a values statement over a three-year period as part of their training classes. These values were so important to the company that General Electric put them on laminated cards that employees were required to carry with their identification badges.

All of us … always with unyielding integrity …

  • Are passionately focused on driving customer success
  • Live Six Sigma Quality … ensure that the customer is always its first beneficiary … and use it to accelerate growth
  • Insist on excellence and are intolerant of bureaucracy
  • Act in a boundaryless fashion … always search for and apply the best ideas regardless of their source
  • Prize global intellectual capital and the people that provide it … build diverse teams to maximize it
  • See change for the growth opportunities it brings … e.g., digitization
  • Create a clear, simple, customer-centered vision … and continually renew and refresh its execution
  • Create an environment of “stretch,” excitement, informality and trust … reward improvements … and celebrate results
  • Demonstrate … always with infectious enthusiasm for the customer … the “4-Es” of GE leadership: the personal Energy to welcome and deal with the speed of change … the ability to create an atmosphere that Energizes others … the Edge to make difficult decisions … and the ability to consistently Execute

GE Corporate Values, Version 2007

GE Corporate Values, 2007 Version