Advice to Entrepreneurs: Home Depot’s Arthur Blank and Bernie Marcus on Loving Your Customers

Most entrepreneurs exhibit persuasion, vision and direction, accountability, goal orientation, and an intense ability to focus and direct their efforts. Here is advice from Arthur Blank and Bernie Marcus on loving your customers. Arthur Blank and Bernie Marcus are the co-founders of The Home Depot, the chain home improvement retail stores.

  • Arthur Blank and Bernie Marcus, co-founders of The Home Depot Love your customers. When I would go into stores, I would hug and kiss customers because I recognize that everything I’ve had in my life came from them. That is the difference between me and Jack Welch. With Jack, the bottom-line was the most important thing. With us, we said if we treat the customer right, we eventually would have the bottom-line. Remember most customers are on loan. But, if the customer is loyal you, your company will be good, no matter what else happens.
  • The customer comes first. Number two was the associate. We knew that the associate was critical. We loved our associates. We would walk into stores and hug them. And they knew we love them. The feeling was there and it was mutual.

'World Changers: 25 Entrepreneurs Who Changed Business as We Knew It' by John A. Byrne (ISBN 1591844509) Source: “World Changers: 25 Entrepreneurs Who Changed Business as We Knew It” by John A. Byrne. John A. Byrne is chairman and editor-in-chief of C-Change Media Inc., a digital media startup Byrne was previously executive editor and editor-in-chief of and founding editor at Fast Company. Byrne is the author or co-author of eight books on business, leadership, and management, including Jack: Straight from the Gut with Jack Welch, former Chairman and CEO of General Electric. In “World Changers,” John Byrne presents potent advice on entrepreneurism and fascinating insights into what it takes to succeed as entrepreneurs from successful business luminaries such as Apple’s Steve Jobs to HARPO’s Oprah, from India’s Ratan Tata to Brazil’s Eike Batista. John Byrne argues that the greatest common denominators amongst great world changers are the centrality of purpose in their organizations, their willingness to seek advice through mentorship and peer counseling, and the ability to maintain focus and direction over long periods.

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